Effective date: 1 December 2021
Imagine Run BV is the provider of eRoutes and maintains the website www.eroutes.com and the mobile app eRoutes. This policy explains how eRoutes collects personal data on the website and the app, both online and offline, and how we use this data.
Your privacy is very important to us. Before we get to the details, please see our Privacy Summary for an overview of our privacy practices.
This policy is written in English. Where a translated version of this policy differs from the Dutch version, the Dutch version shall prevail.
Collection and sale of information
- Do we sell your personal information? No
- Do we share or sell aggregated information? No
- Do we share your data with external API partners? Yes, with your consent
- Do we use sensitive categories of data, such as health information? Yes, with your consent
- Do we delete your data when you request account deletion? Yes
- Do we keep your data for as long as we need it, unless you request deletion? Yes
Privacy tools and settings
- Can you control who sees your activity and content? Yes
- Can you control who sees your location-based activity? Yes
- Do all members worldwide have the same tools and settings? Yes
- Do we track the location of your device to deliver eRoutes to you? Yes
- Do we track the location of your device when you are not using the app? No
- Do we track your browsing activities on other sites? No
- Do we listen to you through your device’s microphone? No
- Do we send you marketing communications with an option to opt-out? Yes
Information that eRoutes collects
eRoutes collects information about you, including information that directly or indirectly identifies you, if you choose to share it with eRoutes. We receive information in a few different ways, including when you follow or complete activities using the Services. eRoutes also collects information about how you use the Services. There are also several ways in which you can share information about yourself and your activities with eRoutes. For example:
Account, profile, activity and usage information.
We collect basic information about your account such as your name, email address, date of birth, gender and password which are used for security and your access to our Services.
Profile, activity and usage information is collected about you when you choose to take a photo, engage in an activity (including date, time and geolocation information, as well as your speed and pace and perceived exertion) using the Services.
We use your contact information to respond to your support requests and comments.
We collect and process location information when you sign up for and use the Services and provide your prior consent. We do not track the location of your device when you are not using eRoutes, but in order to provide the core eRoutes services, it is necessary for us to track the location of your device while you are using eRoutes. If you want to stop tracking your device location, you can do so at any time by adjusting your device settings.
eRoutes may collect health information. Before you can upload health information to eRoutes, you must give your explicit consent to the processing of such health information by eRoutes. You may withdraw your consent that eRoutes may process your health information at any time.
When you make a payment on eRoutes, you may provide payment information such as your payment card or other payment details. We use certified payment services from third-party payment card companies and do not store your credit card information.
Third Party Accounts
eRoutes allows you to register and sign in to the Services using accounts you create with third party products and services, such as Facebook or Apple (collectively “Third Party Accounts”). When you access the Services through Third Party Accounts, we collect the information you choose to make available, such as your name and email address.
Technical Information and Log Files
The Services use log files. The information stored in these files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp and number of clicks. This information is used to analyse trends, administer, protect and secure Services and track members’ movements in a aggregate manner and to gather broad demographic information for aggregate use.
We may collect information from you through third parties, such as when we collect your feedback through surveys.
The way eRoutes uses information
eRoutes uses the information we collect and receive as described below.
To provide the Services
We use the information we collect and receive to provide the Services, including to provide the following capabilities:
- To record your activities and view your performance. For example, to compare your past efforts and analyse your training.
- Manage your training. For example, to set goals and use your training dashboard.
- Discover new places to go. For example, to discover routes where you can walk, run or cycle.
- To visualise your activities. For example, by creating personalised content based on your activity.
Subject to your privacy settings, your data, including parts of your profile, username and your activities, is shared with eRoutes to understand your own activity history. Information about your exact location, such as where you walk or cycle, may also be shared with eRoutes, in accordance with your privacy settings.
To improve our Services
We also use your information to analyse, develop and improve the Services. To this end, eRoutes uses third-party analytics providers to understand how our Services are used and to help us improve the Services.
To communicate with you
We use the information we collect to provide support in response to your requests and comments.
We may also use the information collected to offer and promote our Services, activities and events on eRoutes and other commercial products or Services. This includes marketing and push notifications, where you have not opted out of receiving such messages and notifications.
To process your membership
We use the information we collect to process your membership.
We do not sell your personal information. eRoutes may aggregate the information that you and others make available and connect to the Services and post it publicly or share it with third parties. Examples of the type of information we aggregate include usage information, demographics, routes and performance. eRoutes may use, consume, license and share this aggregate information with third parties for research, business or other purposes such as improving walking, running and cycling routes in cities. Please go to your privacy settings if you object to eRoutes’ use of your information for these purposes.
How information is shared
In addition to sharing aggregate information about our members, as described above, we may also share personal information in accordance with your preferences, as necessary to conduct our business and provide our Services, and where required for legal purposes, as described below.
We may share your information with third parties who provide Services to eRoutes, such as supporting, improving, promoting and securing the Services, advertising the Services, processing payments or fulfilling orders. These service providers are only given access to the information they need to perform these limited tasks on our behalf and are required to protect and secure your information. We may also use service providers to collect information on our behalf about your use of the Services over time so that we or they can promote eRoutes or display information that matches your interests on the Services or other websites or services.
Sharing information and activities
You can share your activities with your contacts via email or via social media such as Facebook, Instagram and Twitter. If you connect your eRoutes account to other social networks and share your activities, these will be visible on such third party platforms, including your location data. You should exercise caution when sharing information with third parties and carefully review the privacy practices of those third parties.
Business with third parties via API or other integrations
We allow you to share your information and content with third-party apps, plug-ins or websites that integrate with the Services, as well as with third parties that partner with eRoutes to offer an integrated feature, such as a charity fundraiser. You may choose to share your profile data and activity data (including private activities). Information collected by these third parties is subject to the terms and policies of the relevant third parties. eRoutes is not responsible for the terms or policies of third parties.
How we protect information
We take various measures to protect the collection, transmission and storage of the information we collect. We apply reasonable protection of your information, commensurate with the sensitivity of your information. The Services use standard Secure Sockets Layer (SSL) technology to encrypt personal information and credit card numbers. eRoutes works with third-party online security providers, including Service verification, to strengthen the security of our Services. In addition, eRoutes’ secure servers protect this information using advanced firewall technology.
Manage your settings
Customise notification and email preferences.
Updating Account Information
You may correct, amend or update profile or account information at any time by editing that information in your account settings. If you need assistance in correcting information that is inaccurate, please contact eRoutes at https://eroutes.com/contact/.
Deleting information and accounts and downloading your data
You can delete your account or download your data by requesting this in the app using ”export data” in your profile. If you want to delete your account, you can also do so in your profile in the app using ”delete account”.
After you have requested deletion, we will permanently and irreversibly remove your personal data from our systems, including backups. Once you delete your account, your activities cannot be restored. After you delete your account, it may take up to 90 days to completely remove your personal information and system logs from our systems. In addition, we may retain information when requests for deletion are made to comply with the law and take other actions permitted by law.
Please note that content that you have shared with others through an external (social) platform, for example photos, or that others have copied, may remain visible even after you have deleted your account or your own profile information. Your public messages may appear in search engine results until the search engine refreshes its cache.
Your rights and our legal bases
We offer the same suite of privacy tools and settings to all our members worldwide.
Our legal bases
- To the extent necessary to provide the Services and to comply with our obligations under the Terms of Service. For example, we cannot provide the services unless we collect and use your location data;
- When you have consented to the processing;
- When it is necessary to comply with a legal obligation or court order, or to initiate and defend legal claims;
- To protect your vital interests or those of others, such as in emergencies; and
- When necessary for the legitimate interests of eRoutes or a third party, such as our interests in protecting our members, the interests of our partners in cooperating with our members and our commercial interests in ensuring the sustainability of the Services.
Retention of Information
Information about you that is no longer necessary and relevant to the provision of our Services may be anonymised and aggregated with other non-personal data to provide insights that are commercially valuable to eRoutes, such as statistics about the use of the Services. For example, we may retain publicly available segments or routes and other anonymised geolocation information to further improve the Services. This information will be separated from your name and other identifying factors.
© 2021 eRoutes part of Imagine Run B.V.