Privacy Policy eRoutes App

Effective date: 1 December 2021


Our privacy policy (the “Privacy Policy”) explains what information we collect, how we use and share it, and how you can manage your privacy settings and your rights in connection with our websites and related mobile applications and services (collectively, the “Services”).

Imagine Run BV is the provider of eRoutes and maintains the website and the mobile app eRoutes. This policy explains how eRoutes collects personal data on the website and the app, both online and offline, and how we use this data.

Your privacy is very important to us. Before we get to the details, please see our Privacy Summary for an overview of our privacy practices.

This policy is written in English. Where a translated version of this policy differs from the Dutch version, the Dutch version shall prevail.

Questions or comments regarding this privacy policy may be sent by e-mail to

Privacy summary

Collection and sale of information

  • Do we sell your personal information? No
  • Do we share or sell aggregated information? No
  • Do we share your data with external API partners? Yes, with your consent
  • Do we use sensitive categories of data, such as health information? Yes, with your consent
  • Do we delete your data when you request account deletion? Yes
  • Do we keep your data for as long as we need it, unless you request deletion? Yes

Privacy tools and settings

  • Can you control who sees your activity and content? Yes
  • Can you control who sees your location-based activity? Yes
  • Do all members worldwide have the same tools and settings? Yes


  • Do we track the location of your device to deliver eRoutes to you? Yes
  • Do we track the location of your device when you are not using the app? No
  • Do we use cookies in the app? No
  • Do we track your browsing activities on other sites? No
  • Do we listen to you through your device’s microphone? No


  • Do we notify you in advance when we make significant changes to our Privacy Policy? Yes
  • Do we send you marketing communications with an option to opt-out? Yes

Privacy Policy

Information that eRoutes collects

eRoutes collects information about you, including information that directly or indirectly identifies you, if you choose to share it with eRoutes. We receive information in a few different ways, including when you follow or complete activities using the Services. eRoutes also collects information about how you use the Services. There are also several ways in which you can share information about yourself and your activities with eRoutes. For example:

Account, profile, activity and usage information.

We collect basic information about your account such as your name, email address, date of birth, gender and password which are used for security and your access to our Services.

Profile, activity and usage information is collected about you when you choose to take a photo, engage in an activity (including date, time and geolocation information, as well as your speed and pace and perceived exertion) using the Services.

We use your contact information to respond to your support requests and comments.

Location Information

We collect and process location information when you sign up for and use the Services and provide your prior consent. We do not track the location of your device when you are not using eRoutes, but in order to provide the core eRoutes services, it is necessary for us to track the location of your device while you are using eRoutes. If you want to stop tracking your device location, you can do so at any time by adjusting your device settings.

Health information

eRoutes may collect health information. Before you can upload health information to eRoutes, you must give your explicit consent to the processing of such health information by eRoutes. You may withdraw your consent that eRoutes may process your health information at any time.

Payment information

When you make a payment on eRoutes, you may provide payment information such as your payment card or other payment details. We use certified payment services from third-party payment card companies and do not store your credit card information.

Third Party Accounts

eRoutes allows you to register and sign in to the Services using accounts you create with third party products and services, such as Facebook or Apple (collectively “Third Party Accounts”). When you access the Services through Third Party Accounts, we collect the information you choose to make available, such as your name and email address.

The information is collected by the third party account provider and is provided to eRoutes according to its privacy policy. You can generally control the information we receive from these sources using the privacy settings in your third-party account.

Technical Information and Log Files

We collect information from your browser, computer or mobile device. These tools provide us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files and analytical information. You can read more about how we use cookies and how we manage your preferences in our Cookie Policy.

The Services use log files. The information stored in these files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp and number of clicks. This information is used to analyse trends, administer, protect and secure Services and track members’ movements in a aggregate manner and to gather broad demographic information for aggregate use.

Other Information

We may collect information from you through third parties, such as when we collect your feedback through surveys.

The way eRoutes uses information

eRoutes uses the information we collect and receive as described below.

To provide the Services

We use the information we collect and receive to provide the Services, including to provide the following capabilities:

  • To record your activities and view your performance. For example, to compare your past efforts and analyse your training.
  • Manage your training. For example, to set goals and use your training dashboard.
  • Discover new places to go. For example, to discover routes where you can walk, run or cycle.
  • To visualise your activities. For example, by creating personalised content based on your activity.

Subject to your privacy settings, your data, including parts of your profile, username and your activities, is shared with eRoutes to understand your own activity history. Information about your exact location, such as where you walk or cycle, may also be shared with eRoutes, in accordance with your privacy settings.

To improve our Services

We also use your information to analyse, develop and improve the Services. To this end, eRoutes uses third-party analytics providers to understand how our Services are used and to help us improve the Services.

To communicate with you

We use the information we collect to provide support in response to your requests and comments.
We may also use the information collected to offer and promote our Services, activities and events on eRoutes and other commercial products or Services. This includes marketing and push notifications, where you have not opted out of receiving such messages and notifications.

To process your membership

We use the information we collect to process your membership.

Aggregated information

We do not sell your personal information. eRoutes may aggregate the information that you and others make available and connect to the Services and post it publicly or share it with third parties. Examples of the type of information we aggregate include usage information, demographics, routes and performance. eRoutes may use, consume, license and share this aggregate information with third parties for research, business or other purposes such as improving walking, running and cycling routes in cities. Please go to your privacy settings if you object to eRoutes’ use of your information for these purposes.

How information is shared

In addition to sharing aggregate information about our members, as described above, we may also share personal information in accordance with your preferences, as necessary to conduct our business and provide our Services, and where required for legal purposes, as described below.

Service providers

We may share your information with third parties who provide Services to eRoutes, such as supporting, improving, promoting and securing the Services, advertising the Services, processing payments or fulfilling orders. These service providers are only given access to the information they need to perform these limited tasks on our behalf and are required to protect and secure your information. We may also use service providers to collect information on our behalf about your use of the Services over time so that we or they can promote eRoutes or display information that matches your interests on the Services or other websites or services.

Sharing information and activities

You can share your activities with your contacts via email or via social media such as Facebook, Instagram and Twitter. If you connect your eRoutes account to other social networks and share your activities, these will be visible on such third party platforms, including your location data. You should exercise caution when sharing information with third parties and carefully review the privacy practices of those third parties.

Business with third parties via API or other integrations

We allow you to share your information and content with third-party apps, plug-ins or websites that integrate with the Services, as well as with third parties that partner with eRoutes to offer an integrated feature, such as a charity fundraiser. You may choose to share your profile data and activity data (including private activities). Information collected by these third parties is subject to the terms and policies of the relevant third parties. eRoutes is not responsible for the terms or policies of third parties.

How we protect information

We take various measures to protect the collection, transmission and storage of the information we collect. We apply reasonable protection of your information, commensurate with the sensitivity of your information. The Services use standard Secure Sockets Layer (SSL) technology to encrypt personal information and credit card numbers. eRoutes works with third-party online security providers, including Service verification, to strengthen the security of our Services. In addition, eRoutes’ secure servers protect this information using advanced firewall technology.

Manage your settings

Customise notification and email preferences.

eRoutes offers several ways to manage the notifications you receive. You can choose to stop receiving emails and notifications by indicating your preference in your profile. You may also unsubscribe by following the instructions at the bottom of each marketing or promotional email. All administration or Services related emails (to confirm a purchase or update this Privacy Policy or the Terms of Service, etc.) generally do not provide an unsubscribe option, as they are necessary to provide you with the services you desire.

Updating Account Information

You may correct, amend or update profile or account information at any time by editing that information in your account settings. If you need assistance in correcting information that is inaccurate, please contact eRoutes at

Deleting information and accounts and downloading your data

You can delete your account or download your data by requesting this in the app using ”export data” in your profile. If you want to delete your account, you can also do so in your profile in the app using ”delete account”.
After you have requested deletion, we will permanently and irreversibly remove your personal data from our systems, including backups. Once you delete your account, your activities cannot be restored. After you delete your account, it may take up to 90 days to completely remove your personal information and system logs from our systems. In addition, we may retain information when requests for deletion are made to comply with the law and take other actions permitted by law.

Please note that content that you have shared with others through an external (social) platform, for example photos, or that others have copied, may remain visible even after you have deleted your account or your own profile information. Your public messages may appear in search engine results until the search engine refreshes its cache.

Your rights and our legal bases

We offer the same suite of privacy tools and settings to all our members worldwide.

Our legal bases

eRoutes relies on a number of legal bases to collect, use, share and otherwise process the information we have about you for the purposes described in this Privacy Policy, including:

  • To the extent necessary to provide the Services and to comply with our obligations under the Terms of Service. For example, we cannot provide the services unless we collect and use your location data;
  • When you have consented to the processing;
  • When it is necessary to comply with a legal obligation or court order, or to initiate and defend legal claims;
  • To protect your vital interests or those of others, such as in emergencies; and
  • When necessary for the legitimate interests of eRoutes or a third party, such as our interests in protecting our members, the interests of our partners in cooperating with our members and our commercial interests in ensuring the sustainability of the Services.

Retention of Information

We will retain information for as long as necessary to provide the Services to you and others, subject to any legal obligations to retain further such information. Information associated with your account is generally not retained longer than necessary to provide the Services or is retained until your account is deleted. In addition, you may delete certain information (e.g., profile data) and you may make individual activities of the Services invisible without deleting your account. For example, after you withdraw your consent to the processing of your health-related information by eRoutes, eRoutes will delete all health-related information uploaded by you. After you delete your account, it may take up to 90 days for your personal information and system logs to be completely deleted from our systems. In addition, we may retain information to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist in investigations, enforce the Terms of Service, and take other actions permitted by law. The information we retain will be treated in accordance with this Privacy Policy.

Information about you that is no longer necessary and relevant to the provision of our Services may be anonymised and aggregated with other non-personal data to provide insights that are commercially valuable to eRoutes, such as statistics about the use of the Services. For example, we may retain publicly available segments or routes and other anonymised geolocation information to further improve the Services. This information will be separated from your name and other identifying factors.

Information on Privacy Policy

eRoutes reserves the right to modify this privacy policy at any time. Please read it from time to time. If eRoutes makes changes to this Privacy Policy, the updated Privacy Policy will be posted on the Services in a timely manner and, if we make material changes, we will provide prominent notice. If you object to any changes to this Privacy Policy, you may stop using the Services and delete your account.

© 2021 eRoutes part of Imagine Run B.V.