We are eRoutes
"Help everyone, anywhere in the world, to move regularly in an easy and surprising way."
This is where our route started
eRoutes is a start-up, founded in June 2017, under the name of Imagine Run. Based on John Lennon’s song Imagine, Imagine Run wants to create a healthier world.
Our company was founded by entrepreneur Edwin Kuipers who had a strong personal motivation. Although he has been active all his life, at the age of 43 he suffered a sudden cardiac arrest. He survived the attack because of his good walking condition. During his recovery, Edwin didn’t feel like walking the same route over and over again. He came up with the idea of creating a mobile app that generates unique round routes. And so, the idea of the Imagine Run app was born. Imagine Run started with a big focus on improving people’s health. We quickly discovered that the best way to do so is to show them how easy and fun it is to move. So we started specializing ourselves in offering surprising routes all over the world.
Along the way, we found out that the name Imagine Run no longer represents who we are and what we offer. We want to surprise you with new routes and help you discover the world around you, and that’s also where our strength lies. That’s why, from November 2019, Imagine Run is called eRoutes. The team behind eRoutes consists of nine energetic colleagues who are driven to let the whole world experience our surprising routes.
We make walking and running an adventurous routine by offering routes that lead you along surprising paths.
Your route begins here
eRoutes is the total provider of recreational routes, offering an online route planner and mobile app. Our routes are accessible to everyone, available at all levels and can start from any location. Both applications offer routes and route guidance along the way.
Our online route planner is available as a web application to plan your routes in advance and print or download your routes as a (gpx) file for a sports watch or GPS device. The route planner is currently available in Dutch and English. But soon Spanish, French, German and Italian languages will follow.